Understanding your Ready Business score


All design, analysis and interpretation associated with the research was carried out by Freeform Dynamics Ltd. Associated fieldwork, including recruitment of study respondents, telephone interviews to gather data and related quality management was conducted by B2B International Ltd. The study was sponsored by Vodafone and was completed in February 2014. As the initial research didn’t include any public sector respondents, it was re-run to include 100 public sector organisations in August 2015. This additional work was carried out by Circle Research.

Note: There's a possibility of bias in the research towards more progressive, tech-savvy businesses, as they would be more likely to submit information. However, this has been accounted for in the analysis of results and none of the findings have been affected. Research results should not be taken out of context.